The Speakers Group Launches Program to Enhance Speakers' ROI
May 26, 2009
Nashville-based speakers bureau The Speakers Group has introduced a new service designed to help meeting planners increase their meetings' ROI, it recently announced.
The new program, ROI Speakers, works by encouraging planners to rethink their use of professional speakers so that they choose talent that delivers lasting value to meeting attendees.
"Now more than ever, event planners can't afford—literally or figuratively—to invest thousands of dollars in a speaker who shines for an hour, but whose impact is at risk of fading as soon as the session ends," The Speakers Group President Shawn Ellis said in a statement. "With ROI Speakers, we're helping our clients engage speakers in ways that are aligned with legitimate business purposes, and that can be sustained well beyond the conclusion of the meeting."
In order to increase meeting planners' return on their speaker investment, The Speakers Group's ROI Speakers service helps them select speakers who meet three criteria:
1. Speakers must conduct significant pre-event research. 2. Speakers must deliver a customized presentation guided by findings of the pre-event research. 3. Speakers must offer one or more options for post-event content delivery to sustain the keynote message.
According to The Speakers Group, every ROI Speakers engagement begins with a needs assessment that's followed by a custom solution proposal, the goal being to select a speaker who not only receives high on-site ratings, but also stimulates measurable long-term results.
"Meeting planners should not be afraid of holding meetings, and they shouldn't be afraid of investing money in speakers," Ellis said. "They just need to define and defend the value of their programs, and ROI Speakers is one way we can help them in that endeavor."
Hosted buyer programs
that offer career-enriching accredited education with industry experts and pre-scheduled one-on-one appointments with destination suppliers
RSS