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Motivation Show Attendance Hits Wall; AIBTM Looms
October 29, 2008
Despite a 12-percent increase in advance registration versus 2007, the Motivation Show succumbed to unraveling business conditions, as attendance was down at least 6 percent from 2007.
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Making Pre-show Promotion Stand Out
August 04, 2008
Pre-show promotion is the single most valuable step any exhibitor can take to drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI. Here's a tip sheet with three effective strategies that should be a part of every exhibitors' packet you distribute.
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